All marketers are liars

is the title of Seth Godin's new book (see here), and I am struck by the truth of his thesis that stories can be more powerful than facts in the course of my work with a new startup. In the early days of a startup there is little in the way of concrete accomplishment and the story of the founding, the story of the vision, and the story of the people associated with the form are the basis for any and all investment and decision making. Those founding myths probably could be subjected to Campbellian style analysis, but they are powerful and are the life force of a new venture as much as the technology, product development, and business development activities in the early days.